Intellectual Property Law and Sport Business are often intertwined. Every time an endorsement deal is signed, a stadium is named, a team’s logo is created, or an athlete performs a sports celebration move on the field, numerous intellectual property issues arise. Intellectual property, though often overlooked by laymen because of its intangibility, is often among the most valuable of assets that can be owned, acquired, and licensed. In addition, cases and stories involving intellectual property issues in sports are often some of the most entertaining. |
